We listen to it while we brew, while we work the bar, during bottling days, and in the car driving to and from work (because, let's be honest, with you guys drinking so much of our beer, we don't have time to drive anywhere else!) Most of us grew up during the 80s and 90s, just as Sublime was formed and started producing melodic tunes that were #chill and #rad, basically music that didn't actually raise your blood pressure when you plugged in your headphones into your cassette player and pressed play.
Sublime's first album "40oz. to Freedom" is still one of our all time favorites and we've always wanted to design a Sublime inspired brew.
This song might be the only chance you have to feel good, even though you feel bad
Coincidentally, with the uprising of twitter and the invasion of the "hashtag" into Facebook, we discovered the joys of over-hashtagging our in-person conversations after a beer or two. Punchlines became Hashtags.
So, we thought it would be a funny idea to start a "Hashtag Beer Series" where we'd brew up a scratch batch, bottle it, and name it after whatever "#" we thought fit the beer style.
Then this video came out:
#mainstream #wethoughtofitfirst #coolbeforeitwascool #hipsters
We knew it wasn't long before someone else thought to make a #Hashtag beer and realized it was the perfect time to dedicate a beer to Sublime (and the late Bradley Nowell).
#22oztofreedom is a malt liquor meant to be enjoyed in a brown bag and on the stoop.
While 40 oz. to Freedom might be the only chance Bradley to feel good, even though he felt bad, we hope #22oztofreedom is a chance for you to feel good.
There she is...in all her glory
The back....we r #hilarious
So put your phone down, #popthetop, and savor this beer.
Keep your eye out for the next #hashtag installment!